Ben & Jerry’s Starts Selling Lin-Sanity Flavor

According to Boston.com, Ben & Jerry’s has started selling a limited-release flavor at its Harvard Square shop called “Taste the Lin-Sanity.” The store has set up a hoop inside the store and customers that make a basket can earn a $1 discount on a pint of Lin-Sanity.

Linsanity to Take His Talents to South Beach

After easily dispatching of the Hawks, 99-82, behind Jeremy’s 17 points and 9 assists, the Knicks head to Miami to face LBJ and DWade. LeBron has already mentioned that at least part of the time, he plans to be guarding Jeremy. The game will be broadcast nationally on TNT.

Jeremy Lin On Sports Illustrated Cover for Second Straight Week

With his second SI cover in as many weeks, Jeremy joins some elite company. Previously, the only NBA stars to have garnered such an honor had been Dirk Nowitzki and Michael Jordan.

Video Game Finally Pays Jeremy Lin More Respect

The video game NBA 2K12, published by 2K Sports, did the unprecedented and upgraded Jeremy’s player rating twice in one week. The game had initially rated him at a lowly 56 (out of 99). After his breakout performances, however, that was bound to change. His first ratings update came about a week ago to a 69. Then a few days ago, his rating was set to 75, where it currently stands. The most recent update puts his rating near that of Ricky Rubio, who has a 77. If Jeremy continues to deliver the wins, expect more upgrades to come.

Jeremy to Participate in All-Star Weekend Rising Star Challenge

It was recently announced that Jeremy will, in fact, be participating in the NBA Shooting Stars Challenge during All-Star Weekend. While he wasn’t part of the original rosters that were released for the game, which features NBA first and second year players, the league made him a late addition to the pool. He ended up as the third pick in the draft for the game, going after Blake Griffin and Kyrie Irving.

It’s also expected that Jeremy will participate in the Slam Dunk contest, assisting his teammate on the Knicks, Iman Shumpert.

Sneak Peek of Jeremy Lin’s New Nike Shoes

As one of Jeremy’s already existing sponsors, Nike is preparing to cash in on the Linsanity. According to ESPN Radio’s blog, Nike is set to release the Nike Hyperfuse 2011 Linsanity PE, pictured above. No word yet, though, on when Jeremy will start sporting the new kicks, nor when they will be made available to the public.